When Uju Abdulkadir founded Afrikoncept, her vision was to develop a fashion line that created African-inspired, stylish, everyday pieces. But she also wanted each piece to be meaningful and unique. Uju is deeply inspired by nature, especially by flowers, and that inspiration is evident in the collection.

Each design at Afrikoncept has a story that stems from nature and was inspired by the flowers Uju grew to love.

Much like flowers, our clothes are hybrids of different elements. Who says you can’t mix beautiful African prints with Western designs to create a fabulous African print hoodie? We say, why not?

Fashion is our playground, and we hope you will have as much fun wearing our clothes as we do creating them.

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